RULE 1: "Power is not only what you have, but what the enemy thinks you have." Power is derived from 2 main sources - money and people. "Have-Nots" must build power from flesh and blood. (These are two things of which there is a plentiful supply. Government and corporations always have a difficult time appealing to people, and usually do so almost exclusively with economic arguments.)
RULE 2: "Never go outside the expertise of your people." It results in confusion, fear and retreat. Feeling secure adds to the backbone of anyone. (Organizations under attack wonder why radicals don't address the "real" issues. This is why. They avoid things with which they have no knowledge.)
RULE 3: "Whenever possible, go outside the expertise of the enemy." Look for ways to increase insecurity, anxiety and uncertainty. (This happens all the time. Watch how many organizations under attack are blind-sided by seemingly irrelevant arguments that they are then forced to address.)
RULE 4: "Make the enemy live up to its own book of rules." If the rule is that every letter gets a reply, send 30,000 letters. You can kill them with this because no one can possibly obey all of their own rules. (This is a serious rule. The besieged entity's very credibility and reputation is at stake, because if activists catch it lying or not living up to its commitments, they can continue to chip away at the damage.)
RULE 5: "Ridicule is man's most potent weapon." There is no defense. It's irrational. It's infuriating. It also works as a key pressure point to force the enemy into concessions. (Pretty crude, rude and mean, huh? They want to create anger and fear.)
RULE 6: "A good tactic is one your people enjoy." They'll keep doing it without urging and come back to do more. They're doing their thing, and will even suggest better ones. (Radical activists, in this sense, are no different that any other human being. We all avoid "un-fun" activities, and but we revel at and enjoy the ones that work and bring results.)
RULE 7: "A tactic that drags on too long becomes a drag." Don't become old news. (Even radical activists get bored. So to keep them excited and involved, organizers are constantly coming up with new tactics.)
RULE 8: "Keep the pressure on. Never let up." Keep trying new things to keep the opposition off balance. As the opposition masters one approach, hit them from the flank with something new. (Attack, attack, attack from all sides, never giving the reeling organization a chance to rest, regroup, recover and re-strategize.)
RULE 9: "The threat is usually more terrifying than the thing itself." Imagination and ego can dream up many more consequences than any activist. (Perception is reality. Large organizations always prepare a worst-case scenario, something that may be furthest from the activists' minds. The upshot is that the organization will expend enormous time and energy, creating in its own collective mind the direst of conclusions. The possibilities can easily poison the mind and result in demoralization.)
RULE 10: "If you push a negative hard enough, it will push through and become a positive." Violence from the other side can win the public to your side because the public sympathizes with the underdog. (Unions used this tactic. Peaceful [albeit loud] demonstrations during the heyday of unions in the early to mid-20th Century incurred management's wrath, often in the form of violence that eventually brought public sympathy to their side.)
RULE 11: "The price of a successful attack is a constructive alternative." Never let the enemy score points because you're caught without a solution to the problem. (Old saw: If you're not part of the solution, you're part of the problem. Activist organizations have an agenda, and their strategy is to hold a place at the table, to be given a forum to wield their power. So, they have to have a compromise solution.)
RULE 12: Pick the target, freeze it, personalize it, and polarize it." Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)
sarah p Says:
October 27, 2008 at 5:04 am
Ok, I want to clear my conscious a little. Hopefully you could make a blog post to help some fellow clinton supporters out.
I work for a campaign and can’t wait for this week to be over.
I was doing it for a job. I was not a fan of any candidate but over time grew to love HRC.
The internal campaign idea is to twist, distort, humiliate and finally dispirit you.
We pay people and organize people to go to all the online sites and “play the part of a clinton or mccain supporter who just switched our support for obama”
We do this to stifle your motivation and to destroy your confidence.
We did this the whole primary and it worked.
Sprinkle in mass vote confusion and it becomes bewildering. Most people lose patience and just give up on their support of a candidate and decide to just block out tv, news, websites, etc.
This surprisingly has had a huge suppressing movement and vote turnout issues.
Next, we infiltrate all the blogs and all the youtube videos and overwhelm the voting, the comments, etc. All to continue this appearance of overwhelming world support.
People makes posts to the effect that the world has “gone mad”
Thats the intention. To make you feel stressed and crazy and feel like the world is ending.
We have also had quite a hand in skewing many many polls, some we couldn’t control as much as we would have liked. But many we have spoiled over. Just enough to make real clear politics look scarey to a mccain supporter. Its worked, alough the goal was to appear 13-15 points ahead.
see, the results have been working.
People tend to support a winner, go with the flow, become “sheeple”
The polls are roughly 3-5 points in favor of Barack. Thats due to our inflation of the polls and pulling in the sheeple.
Our donors, are the same people who finance the MSM. Their interests are tied, Barack then tends to come across as teflon. Nothing sticks. And trust, there were meetings with Fox news. The goal was to blunt them as much as possible. Watch Bill Oreilly he has become much more diplomatic and “fair and balanced” and soft. Its because he wants to retain the #1 spot on cable news and to do that he has to have access to the Obama campaign and we worked hard at stringing him a long and keeping him soft for an interview swap. It worked and now he is anticipating more access. So he is playing it still soft.
This is why nothing sticks.
The operation is massive, the goal is to paint a picture that is that of a winner, regardless of the results.
There is no true inauguration draft or true grant park construction going on. There will be a party, but we are boasting beyond the truth to make it seem like the election is wrapped up.
Our goal is to continue to make you lose your moral. We worked hard at persuasion and paying off and timing and playing the right political numbers to get key republican endorsements to make it seem even more like it was over and the world was coming to an end for you all.
There is a huge staff of people working around the clock, watching every site, blogs, etc. We flood these sites. We have had a goal to overwhelm.
The truth is here. I could go on and on, but you get the picture.
I am saying this because I know HRC was better for the country, and now realize this. I was too late by the time I connected to her. To me Barack was just a cool young dude that seemed like a star. I didn’t know him or his policies, but now I understand more than I care to and I realize his interests are more for him, and the DNC and all working like puppets with dean. I always thought a president wanted the better good for the country. The end result I see is everyone dependent on the government, this means more and more people voting for the DNC. This means the future is forever altered. I don’t see this as america, so I am now supporting John Mccain.
Sarah Palin is a huge threat, and our campaign has feared her like you can’t imagine. If it seems unfair how she has been treated, well its because she has had a team working round the clock to make her look like a fool.
this is a big conspiracy and I am so shocked that its not realized.
We released a little blurb the other day that the Obama campaign was already working on reelection and now putting our efforts towards 2012. This was to make it seem like it was above us to continue caring about 2008. Trust me, its a lie. David is very smart, but its a sticky ugly not very truthful kind of intelligence.
Its not over yet, but I think the machine is working. And its a hill to climb.
I will be quitting my post on nov 5th and my vote will be for John Mccain. Fortunately, my position has been a marketing position and I don’t feel I had any part of anything I would feel guilty for. But I look forward to getting out of this as the negativity and environment upsets me.
I wish you all well, and goodluck.
PS my name is not really sarah. but I am a female and I understand your plight.





